About Us

About Aura Shop

We started Aura Shop with one simple question: why does grooming have to be stressful — for pets and their owners?

As pet parents ourselves, we know the struggle. The shedding that never stops. The battles with brushes your dog runs away from. The guilt of knowing your cat needs grooming but dreading the fight. We tried dozens of products and kept coming back to the same frustration: most grooming tools are designed for the owner, not the pet.

So we went looking for something different. After months of research and testing, we found a grooming method that actually works with your pet instead of against them — steam-assisted brushing. The warm steam relaxes your pet, loosens dead hair at the root, and turns grooming from a chore into a bonding experience.

Today, Aura Shop is focused on one thing: making pet grooming painless, effective, and something your pet looks forward to. We’re not a store that sells everything. We chose one product because we believe in doing one thing exceptionally well.

Every order ships free worldwide and is backed by our 30-Day Money-Back Guarantee. If your pet doesn’t love it, we’ll make it right. No questions asked.

Have a question? We’re real people and we reply fast. Reach us at support@tryaurashop.com.